Product use and waste after use
Plenty products are designed for everyday hygiene use. As part of Essity, we consider different stages of the product lifecycle, including the use phase and disposal after use. Waste management after use depends on local waste systems and is not controlled by Plenty. However, certain product characteristics (such as material composition or product format) can influence how products are used and disposed of.
Essity has set targets to reduce emissions across its value chain, including raw materials, transportation, production waste and waste after use, by -35% by 2030. These targets relate to Essity’s overall operations and are monitored at company level.
We continue to innovate and explore alternative solutions that aim to reduce material use and packaging waste and to contribute to Essity’s group-level carbon emission reduction targets.
Check out our sustainability hub to find out how we’re making lasting changes across the product lifecycle.
Product design and material use
Product design can influence the amount of material used and waste generated during use. Plenty works on optimising material usage in certain products, while maintaining product performance. In some formats, design features such as flexi-sized sheets may influence how products are used and the amount of material required per use.
Use and disposal of towel products
The use and disposal of tissue products depend on local infrastructure and consumer practices.
For example, disposal routes (such as residual waste or composting) may vary by country and local waste management rules. Consumers should always follow local guidance from waste management authorities.
Product developments related to material efficiency
Some of our Plenty product developments aim to reduce material usage or change material composition.
Compostable Plenty Ultrasorb and Plenty Flexi-sheets: Are you wondering if you can put used kitchen roll in with your food waste? Our Plenty kitchen roll is designed to be compostable according to NFT 51-800 standards and industrially compostable according to EN 13432 / EN 14995.
Please be sure to inquire with your local waste disposal company about disposal guidelines, as composting options can vary by region. To ensure proper composting, make sure the kitchen roll sheets have not been used with non-compostable or hazardous substances. For more information on Plenty compostable kitchen roll, check out our dedicated FAQs. Want to find out more about how composting works? We've covered that too.
We have eliminated the cardboard core and compressed the roll, resulting in 40% less packaging waste*. This helps save valuable resources while providing a better user experience. Additionally, our recyclable packaging* is now made from up to 75% recycled plastic (PCR).
*where local recycling systems accept it.
Other facts
Recycled materials and recyclability initiatives
Find out how Plenty works to improve packaging through recycled materials, design optimisation and initiatives to enhance recyclability.
Essity and sustainable production
Learn how Plenty supports Essity’s work to reduce emissions in manufacturing through resource efficiency and product design.
Why is diversity important?
Diversity, equity and inclusion are the cornerstones of our mission; find out how we’re fostering an inclusive environment sustainably.
Our hygiene and health mission
From educating the community about health to sharing practical hygiene tips, raising awareness of the importance of hygiene is our mission. Find out more.
How we contribute to lower emissions in logistics
Learn about how Plenty contributes to reducing transport-related emissions through logistics optimisation and alternative transport technologies.