Essity group’s sustainability goals: well-being, emissions, resources
Essity, the company behind Plenty, has defined sustainability targets in line with the SBTi framework (science-based targets), covering well-being, emissions reduction and responsible resource use across its operations and brands globally. For more details, learn more about Essity’s sustainability work.
At a brand level, Plenty contributes to these goals through our sustainability initiatives.
Recycled materials and recyclability initiatives
Find out how Plenty works to improve packaging through recycled materials, design optimisation and initiatives to enhance recyclability.
Essity and sustainable production
Learn how Essity works to reduce emissions in manufacturing through resource efficiency and product design.
Why is diversity important?
Diversity, equity and inclusion are the cornerstones of our mission; find out how we’re fostering an inclusive environment sustainably.
Our hygiene and health mission
From educating the community about health to sharing practical hygiene tips, raising awareness of the importance of hygiene is our mission. Find out more.
How we contribute to lower emissions in logistics
Learn about how Plenty contributes to reducing transport-related emissions through logistics optimisation and alternative transport technologies.
Our post-use waste management
Learn about Plenty's initiatives to reduce post-use waste including compostable and recyclable products, and innovative solutions.
Our sustainability goals
At Plenty, we focus on supporting self-care and promoting hygiene and well-being through our products and related information. As part of Essity, the company behind Plenty, our brand also contributes to the company’s broader sustainability goals. Essity has defined science-based targets (SBTi) to reduce greenhouse gas emissions by 35% by 2030 across its operations and value chain.
Our activities include providing quality hygiene products and offering practical guidance related to well-being, hygiene, and lifestyle. Through campaigns promoting diversity and inclusion, we emphasise the importance of care for both individuals and communities.
We contribute to these goals through product innovation, collaboration with communities and organisations, and initiatives related to materials, packaging and recycling. These actions contribute to improving resource efficiency and managing waste.
LCA and sustainability: Plenty's Lifecycle Assessment
Understanding the carbon footprint of our consumer tissue products is essential in supporting the achievement of our sustainable development goals.
Where relevant, we perform Life Cycle Assessments (LCAs) in relation to carbon emissions of our product’s or packaging’s lifecycle, from raw materials to end-of-life. LCAs are used to help us identify and guide our environmental priorities among product, packaging, production, transportation, waste, hygiene, and inclusion. Further information on these areas is available on the dedicated pages.
Plenty is aiming to reduce carbon emissions across the different aspects of its products' lifecycle. In 2025, 80% of Essity’s innovations were designed to contribute to environmental or social improvements.
Additionally, we continue to explore opportunities to improve resource efficiency, including the use of renewable energy in production and the development of solutions aiming to reduce the carbon footprint.
Our packaging strategy aims to increase the use of recycled and renewable materials. Depending on the product, the packaging may contain up to 75% recycled plastic. Essity globally is working toward increasing the share to 85% of renewable or recycled content in packaging materials over time.
We are also working to optimise transportation by improving load efficiency through storage and pallet stacking.
These actions form part of our company’s broader sustainability approach, which aims to progressively reduce carbon emissions linked to our products and operations while continuing to meet consumers’ everyday hygiene needs.
Sustainability articles
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6 tips on how to save water at home
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