Alternative fibres and material innovation in our products
Plenty products are designed to support everyday hygiene and care. As part of Essity, the company behind Plenty, we work on improving how products are developed and manufactured, including the selection of raw materials used in our tissue products, as part of our efforts to help reduce carbon footprint impacts where feasible.
A carbon footprint spans many areas – from production to transportation to waste – and our products’ raw materials are an important part of the lifecycle to focus on.
What are kitchen towels made of? Fresh wood fibres
Where fresh wood fibres are used in Plenty products, these fibres are sourced in line with Essity’s procurement standards.
Other facts
Recycled materials and recyclability initiatives
Find out how Plenty works to improve packaging through recycled materials, design optimisation and initiatives to enhance recyclability.
Essity and sustainable production
Learn how Plenty supports Essity’s work to reduce emissions in manufacturing through resource efficiency and product design.
Why is diversity important?
Diversity, equity and inclusion are the cornerstones of our mission; find out how we’re fostering an inclusive environment sustainably.
Our hygiene and health mission
From educating the community about health to sharing practical hygiene tips, raising awareness of the importance of hygiene is our mission. Find out more.
How we contribute to lower emissions in logistics
Learn about how Plenty contributes to reducing transport-related emissions through logistics optimisation and alternative transport technologies.
Our post-use waste management
Learn about Plenty's initiatives to reduce post-use waste including compostable and recyclable products, and innovative solutions.
